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IAB Holiday Letter

by Laura Ambrosio

HAPPY HOLIDAYS FROM THE IAB TEAM!

This past year has been a crazy one for IAB | MFG. The company has grown from a garage start-up to a full-fledged company within five years. Growing and running a business is no easy task! Even though our company sells tons of quality products, our team is small. Just last year the team was comprised of a mear five people, now, it has more than doubled. All of the company is dedicated to making this growing business that much better and more efficient. We live by our mantra of "I am becoming".

THE FIVE HIGHLIGHTS OF 2018

  • The evolution of the brand has changed so much! The look and feel are almost a different brand from where Tom started back in 2013, but we are loving the direction we are going in.
  • We have 5X'd our business in one year!
  •  As a team, we have at least doubled in size.
  • It has been amazing to see what you get to create and put out into the world. Taking all that in and learning from it has been awesome.
  • Lucas was added to the team and he helped to level up our game.


WHAT OUR FEARLESS LEADER HAS LEARNED


Learn to Let Go: Unfortunately not all employees are able to fly when you give them free rein, some people need to move on, others need more direction. 

Don't Stress Out too Much: Cash flow for a small business is always a stressor, but it is how you respond to those stressful situations that make or break a company.

Learn to control only what you can.

Become Better Daily: You must always step it up as a company and learn as you go, by being an optimistic person (some may say overly optimistic), you can push through a lot and keep the fire going.


"You don't know what you know until you know."

 MEET OUR AMAZING STAFF

    TOM: BADASS OWNER/ BOSS

    The man behind all the magic

    FOUR INTERESTING FACTS ABOUT TOM

    • I am married with three kids
    • I began the business in 2013 out of my garage
    • I work in my free time
    • I enjoy designing new collections and attire 

    SARAH: Operations Manager (a.k.a Multitasking Ninja)

    Makes sure IAB is running smooth & problem fixer/solver

    FOUR INTERESTING FACTS ABOUT SARAH

      • Freshly Engaged (I SAID YASSS)
      • I love DOGS
      • I don't know how to swim
      • Forrest Gump is my favorite movie!
      NICOLE: Customer Service 

      Assists customers with their needs and concerns

      FOUR INTERESTING FACTS ABOUT NICOLE

        • I love spending time with my family
        • I went to school for fashion design (I love to sew)
        • I love animals, doesn't matter what it is, I love it!
        • I'm a BMW enthusiast
        LUCAS: Creative Director (@lucasambrosioph)

        Translates IAB's vision into visual content

        FOUR INTERESTING FACTS ABOUT LUCAS

        • Grew up in Brazil and moved to London when I was 16 
        • I am color blind
        • I learned my photography and photoshop skills from YouTube
        • Personal development enthusiast
        LAURA: Blogger/ Warehouse (@eudaimonialifestyle)

        Writes for the blog and helps in the warehouse pulling and fulfilling orders

        FOUR INTERESTING FACTS ABOUT LAURA

        • Lucas and I are expecting our first baby in May!
        • I traveled solo for a year and a half, which is when Lucas and I met
        • I paint, sketch, build, weave in my free time 
        • I plan to open a Wellness Retreat Center in the next 5-10 years
        KAYLA: Warehouse Manager (@gaylanoso)

        Makes sure everything is getting done smoothly in the warehouse, customer service

        FOUR INTERESTING FACTS ABOUT KAYLA

        • I love to draw anything
        • I love beer, especially IPA
        • I am into fashion, one of my fashion inspirations is Rihanna
        • I enjoy vintage shopping

        ALMA: Warehouse/ Customer Service

        Anything that invloves getting your clothing to you and helping you over the phone

        FOUR INTERESTING FACTS ABOUT ALMA

        • I have a dog that I love to wrestle with
        • Recently started cycling
        • I always want to try new coffee shops
        • Always down to try new things, go to new places/towns
        ALBERTO: Assistant Photographer/ Warehouse (@righetoushombre)

        Helps in the warehouse, photographs for the website or assists shoots

        FOUR INTERESTING FACTS ABOUT ALBERTO

        • I love clouds
        • Fashion photography is my passion
        • I play guitar in my free time
        • I love to run long distances
        JAVI: Videographer (@isthat_javi)

        Creates all things video related

        FOUR INTERESTING FACTS ABOUT JAVI

        • I can't smell
        • I am an award winning videographer
        • I get only one haircut a year
        • Video's are my life, when not at work, I am working on non-work related videos
        ABEL: Photography Intern/ Warehouse (@abelinsane)

        Assistant photographer and warehouse help


        FOUR INTERESTING FACTS ABOUT ABEL

        • I am a foodie
        • I consider myself a major geek 
        • Teaching photoshop and taking models portraits are my passions
        • I love to play games with my family
        CRAIG: Warehouse


        FOUR INTERESTING FACTS ABOUT CRAIG

        • Born in the Caribbean
        • I have flown a plane and driven a boat
        • I am married with two kids
        • I enjoy thrifting and coaching my daughter at soccer 

         

        THE NEXT FIVE YEARS

        • Always listen to our customers and continue to get better
        • Focus on spreading the I AM BECOMING message in everything we do
        • Continue to push our limits and boundaries 
        • Hit $100 million in revenue the next 5 years
        • Create a fully staffed team with individual responsibilities
        • Begin building other businesses (WKND Studios, GOAT Creative Agency)

         

        As a team we want to thank you, our awesome customers for taking this journey with us. We are excited for 2019 and will continue to push the limits. We look forward to making new designs and expanding, even more, in 2019. Thank you also to everyone not mentioned above who is more behind the scenes but still helps makes IAB a reality. 

        Have a Happy Holidays!

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