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Founded by Tom Patterson in Sacramento, California in 2013, I AM BECOMING (IAB) is a fitness-inspired, technical athletic apparel company for women and men. What started as a mission to spread a message of personal growth and some handmade t-shirts designed out of Tom’s garage in Sacramento has now become one of the fastest growing e-commerce athletic apparel companies.

Our vision was to create an apparel brand with a bigger purpose than just selling clothing. Our vision was to inspire people to challenge themselves every day and to have higher standards for themselves than others do for them. Every day that we wake up is a gift and an opportunity for personal growth. Every day is an opportunity to BECOME the best version of ourselves possible. I AM BECOMING is more than just apparel, it’s a mantra, it’s a way of life. Our motto is simple - Don’t wish it was easier, wish you were better. Our goal is to create a community where people could learn and inspire others to live a healthy lifestyle, build meaningful relationships, and celebrate their wins and losses. You see failure is the best indicator of success and without taking chances in life – we miss out on what it has in store for us.


Our first design was a screen printed t-shirt with our logo which is the acronym for I AM BECOMING combined with the power symbol. Now 5 years later we are constantly adding new items to our apparel line through plenty of feedback from our clients, ambassadors, and elite athletes. We now design product specific apparel for yoga, cross-training, mixed martial arts, running, cycling, endurance training and most other sweaty pursuits for women and men. Not to mention, our designs are battle-tested by some of the best athletes in the world.


Do more – Be More – I AM BECOMING. A constant that has never wavered since the inception of our company is our desire to empower people to reach their full potential. Your life is a reflection of your choices. Make a decision today to never settle and to devote yourself to BECOME the best YOU possible. Create a culture of leadership, goal setting and take personal responsibility for everything – even if it’s not your fault. Complete ownership is what sets us free to explore our potential.



Our core values are to provide our clients with the highest quality product, act with integrity, humility, and fairness. To inspire personal growth, leadership, and entrepreneurship through our actions, not our words. To spread a message of hope and hard work, to make everyone feel special not just the people with the most followers. To create a company culture of greatness through hard work, effort, and positive energy. To LOVE more and to judge less.

Love your life or change it. We set our goals to align with our vision, and it’s why, so often, our one-year goals become today’s reality.